w3c web standards
Building Optimized Sites
This is a brief overview of different ways
you can improve the usability and load time of your site, as well as help search engines
gather content more effectively from all of your pages.
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pay per click
PPC Campaigns
Pay Per Click Campaigns can be a very
beneficial marketing strategy for a variety of purposes. A couple of the most
popular PPC Campaign companies are Google Adwords, and Overture.
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how search engines work
Search Engines
Search Engines such as google crawl
the web daily and make minor changes to positions and listings depending on
popularity (backlinks). Once a month google has what is known as a google dance,
this is when the entire index on google gets updated to maintain up-to-date listings.
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higher rankings
Benefits of SEO
The primary purpose of SEO (Search Engine Optimization)
is to get higher rankings on the search engines which in turn creates a larger target audience.
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