premier home builders

kbhome.com

Provides a creative and personalized way to build a home with their interactive personalization tool.

KB Home is an intricate hybrid site combining flash and html in a unique way. 2advanced used flash rollovers on the main navigation; however, as you mouse over the button a dynamic html menu drops down from the button. The reason behind doing this is HB Home wanted an interactive animation on the button but at the same time the site needed to be optimized for search engines allowing the crawler to navigate through the site.

I feel the function described above is a big step forward in utilizing flash throughout more mediums on the internet. Most companies these days prefer to stay away from flash because of the limitations on search engines, however, with case studies such as this there's no reason flash can't be used on seo dependent sites.

2advanced developed an interesting home creation tool in flash within the personalize section of KB Home which offered a much more interactive experience than html could have offered. This tool allows you to select a variety of different customized cabinets, light fixtures, various window treatments, and more as well as select different materials and colors used on the item.

They've also provided a variety of other flash tools such as mortgage calculators, home search tools, and other promotional marketing material within the site. This is by far one of the most in-depth hybrid sites I've seen take flash and html beyond its limits.